Graphic Design

What is Graphic Design?

Graphic design is visual communication, it helps companies innovatively presenting their thoughts and ideas; connect with some forms of design that bring a message to everyone.

Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.

Graphic designers attract viewers using images, color and typography. However, graphic designers working in user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach. That means you need to focus on—and seek to empathize the most with—your specific users while you create good-looking designs that maximize usability. Aesthetics must serve a purpose—in UX design we don’t create art for art’s sake. So, graphic designers must branch into visual design. When designing for UX, you should:

  • Consider the information architecture of your interactive designs, to ensure accessibility for users.
  • Leverage graphic design skills to create work that considers the entire user experience, including users’ visual processing abilities.

For further reading, please refers to this article.

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